Monkeys of the golden palace

From tigers to monkeys.. to continue with the wildlife theme

I was wikiing around and came across a monkey called goldenpalace.com monkey.. I'm not bluffing, chek it out at http://en.wikipedia.org/wiki/GoldenPalace.com_Monkey

To cut a long story short, when this species was discovered, the name was auctioned and the funds used for conservation. Neat, ain't it?

I had heard of species and subspecies named after their inventors or other important conservationists (the Indochinese tiger is named after Jim Corbett)

Is goldenpalace.com monkey this a new face of capitalism? Is it kind and caring, or merely manipulative? I don't know.